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The Rainforest – A Celebrity Cause?

We as humans are very cynical people. We look at people doing something for the good of the planet, or of other people, and we question their motives. When it is someone in everyday life, we wonder what is in it for them. When it is a celebrity, we assume that they are doing it for the profile, for the good publicity and the points that they can score. This is a heartbreakingly cynical way to behave. There is no doubt that a lot of people in […]

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The Perils Of Short-Term Thinking

Helen All for Trees

One of the major reasons that deforestation happens is because it is very easy for companies to do it. As there is little financial cost involved in chopping down trees compared to other ways of sourcing raw materials, it continues to happen. But what is rarely confronted is the fact that if the rainforests were left standing, they would be of more financial value to the world – if they are left as they are, it is possible to harvest what they provide. If they are cut […]

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